One call to decide what to say, before it becomes a problem.
After 15 years in PR across tech, culture and consumer brands, I've seen the same communications problems come up again and again. The stickiest ones are usually resolved in a matter of hours, not days, weeks, or six-month engagements. One clear conversation with someone who's been there is often enough. I now offer exactly that: private, confidential advisory sessions for founders, communicators, and brands navigating messy problems, unclear narratives, or high-stakes decisions. I call it micro-consulting: no long briefs, no retainers, no upselling. This is what AI can't do: human connection, counsel and taste.
Most problems are narrative problems: brands struggle to explain what they do well, leaders misread how they’re perceived, and teams can’t clearly articulate their value. Sometimes a situation needs a full consulting engagement. More often it just needs one clear, focused conversation. If something feels unclear or high-stakes, book a session.
I typically work with:
Strategic conversations for founders, communicators, and brands. In the time it takes to have a coffee.
Founders, leaders, executives, and creators shaping their public narrative and positioning.
In-house comms professionals navigating complex decisions or internal dynamics.
Brands on the verge of a crisis, or already in one.
Agency teams dealing with tricky clients or wanting an outside perspective.
Sounds like you? Book a session.
What I do best:
Reading the room. You think the message is landing. Often, it isn't. I have a strong instinct for how companies and people are actually being perceived, and for naming the gap before it costs you.
Putting language around what's hard to articulate. You know what you want to say. You just can't find the version that's actually sayable. I take the vague thinking, the internal debate, random notes from your CEO, and turn it into a narrative that holds.
Seeing patterns early. Most situations that escalate gave signals first. I cut through the noise quickly and name what's actually happening: whether that's a messy internal dynamic, a narrative that's drifted, or a risk nobody's said out loud yet.
Pressure-testing before it goes public. A lot of reputational damage is preventable. I spot weak positioning and ideas that won't survive contact with real people, before they're out there.
Calm judgement under pressure. I’ve made decisions in real crisis situations and bring that same clarity and composure to yours.